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Trust Me, I'm Lying

Confessions of a Media Manipulator

Trust Me, I'm Lying by Ryan Holiday
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You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. 

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. 

In today's culture... 
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 
2) Bloggers are slaves to money, technology, and deadlines. 
3) Manipulators wield these levers to shape everything you read, see and watch-online and off. 

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. 

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.


From the Trade Paperback edition.
Penguin Publishing Group; July 2012
256 pages; ISBN 9781101583715
Read online, or download in secure EPUB
Title: Trust Me, I'm Lying
Author: Ryan Holiday
 
  • News
5 Lessons You Can Learn From Trust Me I'm Lying By Ryan Holiday - Huffington Post
Tue, 16 Aug 2016 15:36:38 -0700
Huffington Post5 Lessons You Can Learn From Trust Me I'm Lying By Ryan HolidayHuffington PostRyan Holiday is a best-selling ...
How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance - Business Insider
Tue, 14 May 2013 12:23:29 -0700
Business InsiderHow To Lie, Cheat, And Manipulate Your Way To Social Media DominanceBusiness InsiderThe book details ...
5 books to help you live your life with intention - LA Daily News
Fri, 05 Feb 2016 14:45:18 -0800
5 books to help you live your life with intentionLA Daily NewsCredit goes to Ryan Holiday, an unlikely guide to these ...
ISBNs
9781101583418
9781101583715
9781591845539