The Leading eBooks Store Online 3,693,353 members ⚫ 1,195,028 ebooks

New to

Learn more

Content Strategy for the Web

Content Strategy for the Web by Kristina Halvorson
Add to cart
US$ 27.99
(If any tax is payable it will be calculated and shown at checkout.)


BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Pearson Education; February 2012
216 pages; ISBN 9780132883245
Read online, or download in secure EPUB or secure PDF format
Title: Content Strategy for the Web
Author: Kristina Halvorson; Melissa Rach