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International Sports Marketing

International Sports Marketing by Vanessa Ratten
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US$ 199.00
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It is vital for academics and practitioners in the sports industry to understand which business and industrial orientated factors are the most successful in encouraging business and organizational loyalty. The aim of this e-book is to understand in more detail the way business and industrial marketing works in the sports industry.
Emerald Publishing Limited; October 2011
71 pages; ISBN 9781780525617
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Title: International Sports Marketing
Author: Vanessa Ratten