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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
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US$ 22.00

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue

Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.

Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

McGraw-Hill Education; October 2012
ISBN 9780071800488
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Title: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Author: Dave Kerpen; Theresa Braun; Valerie Pritchard
 
Buy, download and read Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (eBook) by Dave Kerpen; Theresa Braun; Valerie Pritchard today!
ISBNs
0071800484
9780071800471
9780071800488