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How to Do Critical Discourse Analysis
A Multimodal Introduction
This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Timely and relevant,How to do Critical Discourse Analysis is an essential and compelling textbook for students in media, communication, linguistics and journalism.
240 pages; ISBN 9781446289587
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