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Power of Communication,The

Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Power of Communication,The by Helio Fred Garcia
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US$ 34.99
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.
Pearson Education; March 2012
336 pages; ISBN 9780132888875
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Title: Power of Communication,The
Author: Helio Fred Garcia
 
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ISBNs
9780132888844
9780132888851
9780132888875