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Kundenrückgewinnungsmanagement im stationären Einzelhandel
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Falk Ritschel untersucht die Umsetzung eines strategischen Kundenr ckgewinnungsmanagements im station ren Einzelhandel. Dazu wird der klassische Prozess der Kundenr ckgewinnung unter Ber cksichtigung der Besonderheiten des station ren Einzelhandels erweitert und empirisch belegt.
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ISBNs
3834968137
9783834930538
9783834968135