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The Art of Speeches and Presentations

The Secrets of Making People Remember What You Say

The Art of Speeches and Presentations by Philip Collins
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Be memorable.

Whether you like it or loathe it, public speaking is somethingmany of us have to do. Be it presentations to colleagues orspeeches to a room full of near strangers, we all want toshine…or at least get through it with our dignity intact.Luckily Philip Collins, former Chief Speech Writer to Tony Blair,knows exactly what’s needed to give a storming speech.

The secret, according to Philip, is content. Too many of usfocus on how we’re presenting, and don’t spendenough time thinking about what we’re presenting. Thesecret to memorable, polished speeches is to think more about thematerial you’re sharing – to pay attention to detailand choose your works carefully. Speech writing is and art –and art we can all learn.

When the content’s right, the confidence willfollow.

In The Art of Speeches and Presentations Philip Collinsprovides you with a concise set of tools, preparing you for anyspeaking occasion. Ranging from the ancient history of rhetoric towhat makes Barack Obama such a good speaker, it’s packed withpractical examples and tips to teach you the craft of speaking welland making people remember what to say.

“Does Phil Collins know what he is talking about?Here’s the answer – he isn’t just good, he is thebest. It’s as simple as that. I spent years writing speechesfor major politicians and I now speak publicly myself all the time,and yet there is so much that I can pick up from him and anyone whore4ads this book will too.”—Daniel Finkelstein,Executive Editor, The Times and former speech writer toWilliam Hague

Wiley; August 2013
320 pages; ISBN 9780470711958
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Title: The Art of Speeches and Presentations
Author: Philip Collins
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