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Can't Buy My Love

How Advertising Changes the Way We Think and Feel

Can't Buy My Love by Jean Kilbourne
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Contents

Foreword by Mary Pipher

Introduction: "A Girl of Many Parts"

The Making of an Activist

1 "Buy This 24-year-old and Get All His Friends Absolutely Free"

We Are the Product

2 "In Your Face...All over the Place!"

Advertising Is Our Environment

3 "Bath Tissue is Like Marriage"

The Corruption of Relationships

4 "Can an Engine Pump the Valves in Your Heart?"

Crazy for Cars

5 "Please, Please, You're Driving Me Wild"

Falling in Love with Food

6 "The More You Subtract, the More You Add"

Cutting Girls Down to Size

7 "Forget the Rules! Enjoy the Wine"

Alcohol and Rebellion

8 "What You're Looking For"

Rage and Rebellion in Cigarette Advertising

9 "The Dream Begins as Soon as You Open the Door"

Advertising an Addictive Mind-Set

10 "In Life There Are Many Loves, But Only One Grande Passion"

Addiction as a Relationship

11 "You Talkin' to Me?"

Advertising and Disconnection

12 "Two Ways a Woman Can Get Hurt"

Advertising and Violence

13 "Relax. And Enjoy the Revolution"

Redefining Rebellion

Notes

Bibliography

Acknowledgments

Index
Free Press; June 2012
368 pages; ISBN 9781451698411
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Title: Can't Buy My Love
Author: Jean Kilbourne; Mary Pipher
 
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