The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, Sony Reader ...

New to

Learn more

Metaphor and Mills

Figurative Language in Business and Economics

Metaphor and Mills
Add to cart
US$ 168.00
(If any tax is payable it will be calculated and shown at checkout.)
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
De Gruyter; July 2012
338 pages; ISBN 9783110274585
Read online, or download in secure PDF format