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Metaphor and Mills

Figurative Language in Business and Economics

Metaphor and Mills
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US$ 182.00
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
De Gruyter; July 2012
338 pages; ISBN 9783110274585
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