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Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist
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This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).
Goodfellow Publishers Ltd; November 2011
22 pages; ISBN 9781908999139
Read online, or download in secure PDF format