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Match the Size of the Organization to the Size of the Market

Maximize the opportunity of new technologies and avoid sapping critical resources by over committing in a new direction. This chapter notes that it makes sense to implant projects aimed at commercializing disruptive technologies in small organizations that will view the projects as being on their critical path to growth and success rather than as distractions from the main business of the company.

This chapter was originally published as chapter 6 of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail."