The Leading eBooks Store Online 3,720,765 members ⚫ 1,207,593 ebooks

New to

Learn more


The Epic Battle for America's Eyeballs

Netflixed by Gina Keating
Add to cart
US$ 13.99
(If any tax is payable it will be calculated and shown at checkout.)
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
Penguin Publishing Group; October 2012
288 pages; ISBN 9781101601433
Read online, or download in secure EPUB
Title: Netflixed
Author: Gina Keating
  • News
Netflix Historian Claims Reed Hastings Has An 'Emotional IQ Of Zero' - Business Insider
Wed, 03 Oct 2012 21:15:51 -0700
Business InsiderNetflix Historian Claims Reed Hastings Has An 'Emotional IQ Of Zero'Business InsiderIn an interview ...
Is Your Company About To Get Netflixed? - Forbes
Tue, 15 Oct 2013 06:25:35 -0700
ForbesIs Your Company About To Get Netflixed?ForbesDon't let your company become “netflixed.” Gina Keating used the term as ...
Excerpt: 'Netflixed' Examines the Tumultuous Netflix Story - SV411
Wed, 24 Oct 2012 13:05:36 -0700
SV411Excerpt: 'Netflixed' Examines the Tumultuous Netflix StorySV411Gina Keating's 'Netflixed,' released ...