The Leading eBooks Store Online 3,693,353 members ⚫ 1,195,028 ebooks

New to

Learn more

Gonzo Marketing

Winning Through Worst Practices

Gonzo Marketing by Christopher Locke
Not available
US$ 15.00
(If any tax is payable it will be calculated and shown at checkout.)
A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
Basic Books; Read online
Title: Gonzo Marketing
Author: Christopher Locke

This edition is not for sale in your country. Here are some titles that might be what you're after...