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Meta-Luxury
Brands and the Culture of Excellence
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Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo • Hans Peter Danuser von Platen • Paolo Fazioli • Simon Jacomet • Francis Kurkdjian • Kazumi Murose • Horacio Pagani • Renzo Piano • Dr Michael Scott • Francesco Trapani.
Palgrave Macmillan; March 2012
225 pages; ISBN 9781137005663
Read online, or download in secure PDF format
225 pages; ISBN 9781137005663
Read online, or download in secure PDF format
