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Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

Rethinking Reputation by Fraser P. Seitel
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Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations, which is used in universities worldwide and has sold over a million copies in eleven editions.

John Doorley is the founding academic director of the Master of Science in Public Relations degree program at New York University. He also founded and directs the Academy for Communication Excellence and Leadership at Johnson & Johnson, with multiple course offerings in the United States, Europe, and Asia. Until 2000, Doorley was head of corporate communication at Merck & Co., which was named America's Most Admired Company. He has been the chief speechwriter for CEOs of major firms and copyrighted a program to help firms manage their reputations.

St. Martin's Press; August 2012
256 pages; ISBN 9781137092229
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Title: Rethinking Reputation
Author: Fraser P. Seitel; John Doorley
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