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Designing Brand Identity

An Essential Guide for the Whole Branding Team

Designing Brand Identity
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US$ 45.00
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Wiley; October 2012
338 pages; ISBN 9781118418741
Read online, or download in secure PDF format
ISBNs
1118418743
9781118416174
9781118418741
9781118712627