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The Politics of Authenticity in Presidential Campaigns, 1976–2008
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"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.
McFarland & Company, Inc., Publishers; May 2012
273 pages; ISBN 9780786491094
Read online, or download in secure PDF format
273 pages; ISBN 9780786491094
Read online, or download in secure PDF format
Subject categories
- Academic > Public Affairs > Public Affairs > United States > Government. Public administration > Executive branch
- Academic > Public Affairs > Public Affairs > United States > State government
- Academic > Public Affairs > Political institutions and public administration > General. Comparative government > Political rights. Political participation
- Academic > Political Science > Political institutions and public administration (United States) > Capital. Public buildings. Government property. Government purchasing > State government
- Academic > Political Science > Political institutions and public administration (United States) > Executive branch
- Biography & Autobiography > Presidents & Heads of State
- Political Science > Leadership
ISBNs
0786491094
9780786469963
9780786491094