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Persuasive Signs
The Semiotics of Advertising
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Subject categories
- Academic > Business and Commerce > Business and Commerce > Advertising
- Academic > Business and Commerce > Business
- Academic > Economics > Commerce
- Literary Criticism > Semiotics & Literary Theory
- Language Arts & Disciplines > Semantics
- Language Arts & Disciplines > Linguistics
- Business > Advertising & Promotion
- Philosophy
ISBNs
3110888009
9783110173413
9783110888003