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A Practical Guide to Entrepreneurship
How to Turn an Idea into a Profitable Business
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A Practical Guide to Entrepreneurship combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. An academic version of the bestseller Starting a Successful Business, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.
Kogan Page; November 2012
240 pages; ISBN 9780749466893
Read online, or download in EPUB or secure PDF format
240 pages; ISBN 9780749466893
Read online, or download in EPUB or secure PDF format
Subject categories
- Academic > Economics > Industries. Land use. Labor > Labor. Work. Working class > Classes of labor
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Standardization. Simplification. Waste
- Academic > Economics > Industries. Land use. Labor > Management. Industrial management > Management of special enterprises
- Business > Management
- Business > Small Business
- Business > Entrepreneurship
- Business > New Business Enterprises
ISBNs
0749466898
9780749466886
9780749466893