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Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

Can't Buy Me Like by Bob Garfield
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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Penguin Publishing Group; March 2013
240 pages; ISBN 9781101595336
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Title: Can't Buy Me Like
Author: Bob Garfield; Doug Levy
 
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ISBNs
1101595329
9781101595329
9781101595336
9781591845775