The Public Relations Handbook
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.
512 pages; ISBN 9781136643743
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Title: The Public Relations Handbook
Author: Alison Theaker