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Staging the New Berlin
Place Marketing and the Politics of Urban Reinvention Post-1989
Berlin’s transformation since the fall of the Wall in 1989 has been due, in large measure, to skilful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to ‘sell’ Berlin to investors, visitors, Germans and Berliners themselves. She demonstrates how place marketing interacts with place making (architecture, planning, urban design and urban development) and with the politics of local identity and memory construction through space.
368 pages; ISBN 9781136489358
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