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Restaurant and More

Entrepreneur's Step by Step Startup Guide

Restaurant and More
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Restaurant sales are expected to hit $511 billion this year. More people than ever are dining out. Average Joes are becoming "foodies" after exposure to the celebrity chefs and exotic ingredients on TV's Food Network. Busy consumers don't have the time or inclination to cook--they want the flavor of fresh bread without the hassle of baking. They want tasty, nutritious meals without dishes to wash. More and more singles, working parents and seniors are demanding greater convenience in buying their meals and are turning to operations that provide that convenience. As you can see, there's never been a better time to open up your own restaurant.

In this extensive guide, you learn the latest food trends, what the competition looks like, how to research your potential customers, the basics of setting up a dining room and kitchen, how to find a great location, how to leap over regulatory hurdles in the industry, and how to find the best people to staff your business.

Here's everything you need to consider when starting your own restaurant, pizzeria, coffeehouse, delicatessen, bakery, or catering business. Among the many topics covered are:

Set-up equipment
Inventory
Staffing
Legal structure
Location
Permits
Sanitation
Marketing
Financial management
This guide is fully updated with the newest trends in menu items, decor and themes, plus recent market statistics and forecasts. Interviews with successful eatery owners show how others have made their food business dreams come true. So whether you decide to keep it simple with a sandwich-and-salad operation, dazzle event guests with your catered cuisine, create a cozy neighborhood java joint, or make a splash with a four-star bistro, we've got the information you need to be a success.


The First Three Years
In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.
? Pin point your target market
? Uncover creative financing for startup and growth
? Use online resources to streamline your business plan
? Learn the secrets of successful marketing
? Discover digital and social media tools and how to use them
? Take advantage of hundreds of resources
? Receive vital forms, worksheets and checklists
?
From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

BONUS: Entrepreneur’s Startup Resource Kit!
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more ? all at your fingertips!


You’ll find the following:

The Small Business Legal Toolkit
When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the ?how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

Sample Business Letters
1000+ customizable business letters covering each type of written business communication you’re likely
to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.

Sample Sales Letters
The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Entrepreneur Press; July 2012
1086 pages; ISBN 9781613082218
Read online, or download in EPUB