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Mary and Lou and Rhoda and Ted

And all the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic

Mary and Lou and Rhoda and Ted
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When writer-producers James L. Brooks and Allan Burns dreamed up an edgy show about a divorced woman with a career, the CBS executives they pitched replied: “American audiences won’t tolerate divorce in a series’ lead any more than they will tolerate Jews, people with mustaches, and people who live in New York.”

Forty years later, The Mary Tyler Moore Show is one of the most beloved and recognizable television shows of all time. Jennifer Keishin Armstrong’s Mary and Lou and Rhoda and Ted tells the stories behind the making of this popular classic: the groundbreaking female writers who lent real-life stories to their TV scripts; the men who created the indelible characters; the lone woman network executive who cast the legendary ensemble—and advocated for this provocative show—and the colorful cast of actors who made it all work. James L. Brooks, Grant Tinker, Allan Burns, Valerie Harper, Cloris Leachman, Betty White, Gavin MacLeod, Ed Asner, Ted Knight, Georgia Engel, and Moore—they all came together to make a show that changed women’s lives and television itself. Mary and Lou and Rhoda and Ted is the tale of how they did it.
Simon & Schuster; May 2013
288 pages; ISBN 9781451659238
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