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Erfolgsfaktoren bei der Investitionsmitteleinwerbung von Venture-Capital-Gesellschaften
Eine Mixed-Method-Analyse
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Bisherige Bem hungen im Bereich der Erkl rung von Investitionsentscheidungen hinsichtlich Venture- Capital-Fonds bzw. der Erkl rung des Erfolgs im Fundraising von Venture-Capital-Gesellschaften setzen allesamt an harten Kriterien an. Die vorliegende Schrift geht weiter, in dem zus tzlich weiche Faktoren wie das wahrgenommene Vertrauen bzw. wahrgenommene Kontrollm glichkeiten einbezogen werden. Im Ergebnis tr gt vorliegendes Werk zudem durch die Analyse des Entstehens von Vertrauen bzw. Kontrolle zur Erkl rung des Erfolgs im Fundraising bzw. zur Investitionsentscheidung von Investoren bei.
