Book Details

Smart Marketing: What Big Companies Practice and You Should Learn About Marketing, Branding and Business Development

Stan Rosenzweig has started, built and sold five businesses. Here, he packs the text with easy to implement strategies, success stories to support his claims, as well as marketing plans gone wrong and suggestions to avoid similar downfalls. He builds marketing tips around a real-life experiences. Librarian Magazine said: "Like the successful projects he recounts, Rosenzweig's own lessons are catchy and memorable. The tone is conversational, but the message comes through loud and clear: Business owners can market their companies without breaking their banks."
Lessons include: What marketing is and how to do it; 3 ways to fix failed advertising; 3 steps to powerful branding; How to make price a marketing mechanism; 4 ways to winning market research from a Yale PhD; 7 cheapest ways to meet your marketing objective; 4 steps to reposition for success

• Smart Selling

• The Art of War
• Confessions of an Economic Hit Man
• Perfect Phrases for Performance Reviews