Book Details

Starting on a Shoestring: Building a Business Without a Bankroll

In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.

And there’s more:

Make sure your business idea is right for you – before you take the risk
Find sources of capital and approach them confidently
Six common myths: avoid the traps and misconceptions of starting up
Should you take on a partner?
Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments
Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
Examples of businesses like yours that maximized their success on the Internet

Now better than ever, Starting on a Shoestring gives you a wealth of vital information you’ll find in no other book – it’s your first step to entrepreneurial success.

• The Art of War
• Confessions of an Economic Hit Man
• Perfect Phrases for Performance Reviews