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If You're So Brilliant...How Come You Don't Have an E-strategy? The Essential Guide to Online Business

By: Haig, Matt
Published By: Kogan Page

PDF for Digital Editions Price:	$10.25
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You don’t have to be brilliant to recognize that you can no longer ignore the Internet. That’s why you’ve picked up this book. You know that it’s time to do something about it.

In spite of the recent dot.com boom and bust, e-commerce is thriving like never before. You know that if your business is to be truly competitive, an e-strategy is essential. So how do you go about implementing it?

Matt Haig will show you. In this practical, direct guide he gives you a crash course in everything you need to know and do to ensure success. Find out how to:

do an ‘e-audit’;

set up a robust supply chain;

attract online global customers;

establish your e-brand;

integrate your offline and online operations;

use viral marketing effectively;

communicate with your customers.

Above all, you’ll learn how to make the Internet one of your key marketing tools. Read Matt Haig’s guide and make sure your business is e-ready.

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Academic > Business and Commerce > Office management
Academic > Business and Commerce > Business
Academic > Economics > Commerce
Academic > Business and Commerce
Academic > Economics
Academic > Social Sciences
Academic > Professions and Applied Sciences
Computers > Internet > Web Site Design
Computers > Electronic Commerce
Computers > Internet
Business > E-Commerce
Business > Strategic Planning
Business
Computers

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Price	$10.25
ISBN	1597343382
Published Date	4/1/2002
File Size	919K
Security	Settings listed below
Printing	On, any number of pages can be printed over any number of days.
Copying	On, any number of pages can be copied over any number of days.
Expiration	Off
Lending	Off
Read Aloud	Off
Minimum Software Version	Adobe Digital Editions 1.7
Suitable Devices	Windows, Mac, Sony Reader, Cool-er Reader

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