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Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

By: Underhill, Paco
Published By: Simon & Schuster
ePub for Digital Editions Price: $16.00
PDF for Digital Editions Price: $16.00
Microsoft Reader Price: $16.00
 
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.



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Price $16.00
ISBN 1416561749
Published Date 12/30/2008
File Size 370K
Security Settings listed below
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Minimum Software Version Adobe Digital Editions 1.7
Suitable Devices Windows, Mac, Sony Reader, Cool-er Reader
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