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  • The New Strategic Sellingby Robert B. Miller; Stephen E. Heiman; Tad Tuleja; J. W. Marriott; Robert B. Miller

    Grand Central Publishing 2008; US$ 9.99

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales... more...

  • The Idea Writersby Teressa Iezzi

    Palgrave Macmillan 2010; US$ 9.99

    The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell. more...

  • Positioningby Al Ries; Jack Trout

    McGraw-Hill 2000; US$ 26.95

    “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy... more...

  • How to Win Campaignsby Chris Rose

    Earthscan 2005; US$ 29.95

    'The definitive guide to the campaigner's arts a magisterial A to Z of how to win hearts and minds. Those without the time to read it from cover to cover will still find plenty to intrigue and enlighten them. The book should also be required reading in City boardrooms if Rose's potential targets want to know what's heading their way' Alex Kirby BBC 'Environmentalists have a bad habit of understanding more about the issues than they do about people. Then they wonder why their campaigns fail. Chris Rose not only knows about both he knows how to connect them' Tom Burke ex-Director of FoE and the Green Alliance co-founder of E3G Third Generation Environmentalism 'Rose is one of the top pros and this book is full... more...

  • Public Relations Writing Worktextby Joseph M. Zappala; Ann R. Carden

    Taylor & Francis 2009; US$ 54.95

    Public Relations Worktext is a writing and planning resource for public relations students and practitioners. more...

  • Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engineby Jon Smith

    McGraw-Hill 2009; US$ 16.95

    Become a market leader in under 6 months—powered by Google AdWords™! If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes! There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords ™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by Developing a winning strategy Coming up with killer keywords Launching an AdWords™... more...

  • Scoring Pointsby Clive Humby

    Kogan Page 2008; US$ 35.00

    Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers. more...

  • Luxury Worldby Mark Tungate

    Kogan Page 2009; US$ 29.95

    Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion. more...

  • The Age of Persuasionby Terry O'Reilly; Mike Tennant

    Counterpoint 2010; US$ 26.00

    Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. more...

  • Graph Design for the Eye and Mindby Stephen M. Kosslyn

    Oxford University Press, USA 2006; US$ 67.43

    Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the... more...