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Brand New Brand Thinking
Kogan Page 2002; US$ 39.06The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books... more...
The 22 Immutable Laws of Marketing
HarperCollins 2009; US$ 13.99Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...
Strategic Marketing
Taylor and Francis 2013; US$ 74.95Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment * the customer in the market place * targeting and positioning... more...
Kotler On Marketing
Free Press 1999; US$ 30.00Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...
The Origin of Brands
HarperCollins 2004; US$ 11.99In their exciting new book, The Origin of Brands , the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions... more...
The Invisible Touch
Grand Central Publishing 2001; US$ 9.99This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. more...
Brand Leadership
Free Press 2009; US$ 23.95A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and... more...
Market Planning Guide, 6E
Dearborn Trade Publishing 2002; US$ 22.95Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...
Art of Client Service
Dearborn Trade Publishing 2003; US$ 19.95Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...
Steal These Ideas!
Wiley 2010; US$ 18.95Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in... more...









