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The 24 Sales Traps and How to Avoid Them
AMACOM 2001; US$ 17.95Turning "popular wisdom" on its head, this up-to-date, research-based guide uncovers 24 assumptions that lead salespeople astray. more...
Branding Unbound
AMACOM 2005; US$ 24.95Using wireless technology to create a new kind of brand relationship with customers. more...
Don?t Think Pink
AMACOM 2004; US$ 23.00Women spend trillions of dollars every year. Why are you missing out? more...
Predicting Market Success
Wiley 2006; US$ 29.95Praise for Predicting Market Success " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising... more...
AdValue
Taylor and Francis 2012; US$ 47.95Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual... more...
Accelerated Project Management
McGraw-Hill 2004; US$ 19.95Speed-to-market is the most critical factor determining the success of new products. James Lewis and Louis Wong, one of today's most accomplished project management author teams, discuss often-overlooked principles that can make the difference in the never-ending race to be first and best. They give project managers, engineers, and top-level decision... more...
Big Business Marketing For Small Business Budgets
McGraw-Hill 2003; US$ 19.95Today's investment markets can be daunting for anyone, but especially for those in the early stages of financial careers. The Fundamentals of the Securities Industry removes the guesswork, providing a broad-ranging introduction to how the securities industry works and how its components interact. Concepts presented in the book build upon each other,... more...
And Now a Few Words From Me
McGraw-Hill 2003; US$ 24.95''If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.''-- Miami Herald. A witty and frank look at the ad biz from one of its most respected voices. Advertising has become an endless stream of clichés, cheesy productions, miscast celebrities, and gratuitous sex--and... more...
Commonsense Direct and Digital Marketing
Kogan Page 2007; US$ 49.95Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...
Ads to Icons
Kogan Page 2007; US$ 47.50Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social... more...









