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Always On
McGraw-Hill 2008; US$ 17.95The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive... more...
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Penguin Group US 2006; US$ 21.95How companies can stop overthinking the branding process, with faster and better results Brand It Yourself is about getting a handle on your brand fast?without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn... more...
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