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BUY ME! 18 New Ways to Get Customers to Choose Your Product and Ignore the Rest
McGraw-Hill Education 2009; US$ 24.95New ways to make your products the ones customers buy Customers are more discerning than ever about which products they buy, which places intense pressure on companies to ensure their merchandise is chosen over the competition?s. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close... more...
Experiential Marketing
Free Press 2000; US$ 19.99Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt... more...
Marketing to Generation X
Free Press 2008; US$ 14.95As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991... more...
The On-Demand Brand
AMACOM 2010; US$ 24.95How to capture the attention of e-minded customers who think plain old web ads are SO yesterday. more...
Powerlines
Wiley 2010; US$ 22.95Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary... more...
Advertising
OUP Oxford 2010; US$ 9.99How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher,... more...
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
McGraw-Hill Education 2010; US$ 21.95A bigger, better, badder edition of the hugely popular guide to marketing! 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition improves the original edition? 401 Killer Marketing Tactics ?by 100! Updated to keep you perfectly in step with the latest developments in marketing initiatives and technologies,... more...
The Complete Idiot's Guide to Brand Management
Penguin Group US 2000; US$ 18.95Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to... more...
Qualitative Research Methods in Public Relations and Marketing Communications
Taylor and Francis 2010; US$ 64.95The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...









