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How Disruption Brought Order
Palgrave Macmillan 2007; US$ 28.99The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption. more...
Curation Nation: How to Win in a World Where Consumers are Creators
McGraw-Hill Education 2011; US$ 28.00Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns,... more...
The Brutal Truth About Asian Branding
Wiley 2011; US$ 35.00This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...
What Were They Thinking?
Crown Publishing Group 2011; US$ 19.00Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid... more...
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
McGraw-Hill Education 2011; US$ 25.00The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace ?A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.? ?Robert... more...
Brand Failures
Kogan Page 2011; US$ 19.95Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear. more...
Marketing Communications
Kogan Page 2011; US$ 65.00Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources. more...
Brand Success
Kogan Page 2011; US$ 19.95With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read. more...
Marketing to the New Majority
Palgrave Macmillan 2011; US$ 26.99Today, diversity is the default, not the exception. ?Minorities? are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the ?general market? as a separate audience from ethnic consumers, rather than acknowledging... more...
Improve Your Copywriting
Hodder & Stoughton 2010; US$ 20.83Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...









