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Improve Your Copywriting
Hodder & Stoughton 2010; Not AvailableFully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and... more...
Winning the Customer: Turn Consumers into Fans and Get Them to Spend More
McGraw-Hill Education 2011; US$ 25.00Build Customer Relationships and Win Big Revenue!. “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues,... more...
Understanding Sponsored Search
Cambridge University Press 2011; US$ 32.00This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. more...
Simplicity Marketing
Free Press 2001; Not AvailableFor more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions... more...
Primalbranding
Free Press 2006; Not AvailableIn one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers... more...
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101 Ways to Market Your Business
Allen & Unwin 2007; US$ 22.68Simple, practical marketing ideas, most of which can be implemented at low cost, are provided in this source of inspiration for small business owners who want to be proactive about marketing their business. All of the marketing techniques are proven and used around the world, yet they do not require a lot of time or special skills. This book helps... more...
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Allen & Unwin 2009; US$ 36.32Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...
The Mobile Marketing Handbook
Information Today, Inc. 2012; US$ 23.99In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive... more...
