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Business Model Generationby Alexander Osterwalder; Yves Pigneur
John Wiley & Sons, Inc. 2010; US$ 34.95Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will... more...
Facebook Marketingby Chris Treadaway; Mari Smith
John Wiley & Sons 2012; US$ 29.99The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic... more...
The Laptop Millionaireby Mark Anastasi
John Wiley & Sons 2012; US$ 22.95Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need. His no-fluff, no-filler strategies provide a blueprint to... more...
Fundamentals of Project Managementby Joseph Heagney
AMACOM 2011; US$ 16.95With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: ò Develop a mission statement, vision, goals, and objectives ò Plan the project ò Create the work breakdown structure ò Produce a workable schedule ò Understand earned value analysis ò Manage a project team ò Control and evaluate progress at every stage. Fully updated based on the latest version of the Project Management Body of Knowledge (PMBOK«), the fourth edition... more...
Hope Is Not a Strategyby Rick Page
McGraw-Hill Companies,Inc. 2003; US$ 18.95"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in Hope Is Not a Strategy ."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado. Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy , and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no... more...
The Board Gameby Peter Waine
John Wiley & Sons, Ltd. 2003; US$ 65.00A Director's Bible for Winning in Business :Peter Waine The corporate board game is complex and fraught with dangers for the unwary. In this anecdotal but practical handbook for life at the top of the corporate tree, Peter Waine distils his many years of experience into a biting expose of how company decisions are really made and executed. In vivid detail he shows how boards work in practice, and the differences between the boards of large and small companies. He also examines how corporate strategies evolve through boom and bust years, and how such changes can affect the company's relationship with the Square Mile. And he profiles the typical board and its interaction - the various personnel, the often tense relationship between CEO and Chairman,... more...
Permission Marketingby Seth Godin
Simon & Schuster 1999; US$ 12.99The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily.... more...
Sales Don?t Just Happenby Stephan Schiffman
Dearborn Trade Publishing 2002; US$ 15.95Today's economy makes for a tough selling environment. That shouldn't scare salespeople into holding hands with indecisive prospects, coaxing them along just because they haven't said "no". In fact, says Stephan Schiffman, a respected sales prospecting expert, they should be doing just the opposite. more...
Running Board Meetingsby Patrick Dunne
Kogan Page 2005; US$ 35.00Greeted with great enthusiasm when it was first published, Patrick Dunne?s practical guide continues to provide valuable, step-by-step advice on every aspect of running board meetings. Witty and succinct, it is packed with useful tips and techniques to help anyone ensure they are well prepared and that every board meeting runs smoothly. Topics covered include: seating, the agenda, the role of the chairman, presentations to the board, dealing with disharmony, the minutes and the follow-up procedure. There?s also advice on how to deal with those troublesome types such as the ?silent seether?, the ?young pretender?, and the ?dead hand?. Lively and easy to read, this fully revised and updated new edition is essential reading for anyone who has... more...
Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny
Taylor & Francis 2005; US$ 42.95This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case... more...









