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Business Model Generationby Alexander Osterwalder; Yves Pigneur
John Wiley & Sons, Inc. 2010; US$ 20.27Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will... more...
Como Beneficiarse Con Las Ideas De Rockefellerby Verne Harnish
Gazelles, Inc. 2002; US$ 14.99Psychological Ownership and the Organizational Contextby Jon L. Pierce; Iiro Jussila
Edward Elgar Publishing 2011; US$ 40.00Psychological ownership as a phenomenon and construct attracts an increasing number of scholars in a variety of fields. This volume presents a comprehensive and up-to-date review of the psychological ownership literature with particular attention paid to the theory, research evidence, and comments on managerial applications. The authors address key elements that examine an employee's ownership feelings for his or her employing organization. The chapters address, among others, the following themes: the meaning of psychological ownership, the genesis of ownership feelings, the experiences and paths down which people travel that give rise to experiences of ownership, and the consequences (the personal and work outcomes) that stem from the... more...
Facebook Marketing For Dummiesby John Haydon; Paul Dunay; Richard Krueger
John Wiley & Sons 2012; US$ 24.99Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing... more...
Innovative Management Accountingby Maria Barbera; Jane Baxter; William Birkett
University of NSW Press 2000; US$ 7.25Innovative Management Accounting documents innovations at the cutting edge of contemporary Australian management accounting practice. These innovations are directed towards finding ways to do more with less resources, while responding creatively to existing business problems and contributing to the value-adding potential of organisations in constructive and imaginative ways. more...
Key Performance Indicators (KPI)by David Parmenter
John Wiley & Sons, Inc. 2010; US$ 49.95An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded! By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and expanded Second Edition, Key Performance Indicators is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools, including: The four foundation stones that lead the development and use of KPIs A 12-step model for developing and using KPIs with guidelines A KPI resource kit including worksheets, workshop programs, and questionnaires A new... more...
The Zen of Social Media Marketingby Shama Hyder Kabani
BenBella Books, Inc. 2010; US$ 16.95Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isnt like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling... more...
The Idea Writersby Teressa Iezzi
Palgrave Macmillan 2010; US$ 9.99The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell. more...
30 Minutes ... To Boost Your Communication Skillsby Elizabeth Tierney
Kogan Page 1997; US$ 3.95Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...
Coaching & Mentoringby Florence Stone
John Wiley & Sons, Ltd. 2002; US$ 12.99Fast track route to coaching and mentoring top performers for individual and organizational success Covers the key areas of coaching and mentoring, from conducting a training needs assessment and reinforcing quality performance and employee accountability to empowering top performers and applying mentoring to succession planning and diversity management Examples and lessons from some of the world's most successful organizations, including Saturn, Arthur Andersen, General Electric, Johnson & Johnson, Royal Dutch Shell, the World Bank and Analog Device Inc, and ideas from the smartest thinkers, including Abraham Maslow, Frederick Herzberg, Douglas McGregor, Peter Drucker and Jack Welch Includes a glossary of key concepts and a comprehensive... more...