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Market Research in Practice
Kogan Page 2004; US$ 32.50This guide describes the various tools and techniques available to market researchers. It offers practical advice and presents case studies to explain the principles of market research. Chapters discuss topics like research design, desk research, focus groups, depth interviewing, observation, sampl more...
WHEN MARKETS COLLIDE
McGraw-Hill Education 2008; US$ 27.95A detailed map of the new investment landscape from the man Fortune magazine calls the ?Global Guru? Never before have investors and policy makers been beset by so many conflicting messages about the economy and the markets. While most pundits dismiss the conflicts as ?noise? in the system, Mohamed A. El-Erian, president and CEO of the $35... more...
In Search of the Obvious
Wiley 2008; US$ 27.95This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate... more...
Great Minds in Management
Oxford University Press, UK 2005; US$ 63.99In Great Minds in Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of... more...
Ethical Marketing and The New Consumer
Wiley 2010; US$ 29.95What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the... more...
Estrategia del Servicio basada en ITIL V3
Van Haren Publishing 2008; US$ 26.00A quick, portable reference tool to the standards used within the Service Management community more...
Benefit Realisation Management
Ashgate Publishing Ltd 2010; US$ 134.95Gerald Bradley's Benefit Realisation Management is a highly practical guide to using measures to track performance throughout a programme's life; enabling you to eliminate wasted investment, realise more benefits and realise them earlier.The benefits realisation management methodology fits closely with existing programme and project management... more...
Mastering the Complex Sale
Wiley 2010; US$ 24.95Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling... more...
The Social Media Marketing Book
O'Reilly Media 2010; US$ 15.99Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...
Systeme der Kosten- und Erlösrechnung
Franz Vahlen 2011; US$ 36.65Hauptbeschreibung Vorteile - Umfassende Darstellung aller ermittlungs-, planungs-, und verhaltensorientierter Systeme der Kostenrechnung - Darstellung aktueller Entwicklungen auf dem Gebiet der Kostenrechnung Zitat/Testimonial "Das Werk bietet Studierenden und Praktikern den State of the Art einer praxisorientierten Theorie der Kosten- und Erlösrechnung... more...









