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Inside the Firm - The Untold Story of The Krays' Reign of Terror
John Blake Publishing 2009; US$ 6.78Throughout the 1960s, Tony Lambrianou was a trusted member of the Kray Gang. He had a unique insight into the workings of a criminal organisation whose reputation in the underworld remains to this day. But he was not just an observer and his role in the Kray story ultimately led to him serving 15 years in prison. Inside the Firm tells, with searing... more...
Handbuch Trainingskompetenz
W. Bertelsmann Verlag 2013; US$ 26.95Hauptbeschreibung Immer mehr Wissen wird in Unternehmen von Mitarbeitern für Kollegen aufbereitet und direkt weitergegeben. Diese Multiplikatorenkonzepte sind branchenübergreifend weit verbreitet. Das Handbuch zeigt, wie man diese internen Trainings kompetent konzipiert und durchführt. Ein weiterer Schwerpunkt ist die externe Weiterbildung, die Auswahl... more...
Strategic Marketing
Taylor and Francis 2013; US$ 74.95Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy * analyzing the business environment * the customer in the market place * targeting and positioning... more...
Leadership Secrets of the World?s Most Successful CEOs
Dearborn Trade Publishing 2004; US$ 22.00Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies,... more...
The Leadership Crash Course
Kogan Page 2006; US$ 27.50Helps you to develop and hone the necessary skills to be a truly effective leader. This book includes guidance on: how to take on a new leadership role, set up and lead a change initiative, communicate change to employees, disturb the organizational culture in order to make things happen, turn your mistakes into successes, and more. more...
Marketing Graffiti
Taylor and Francis 2013; US$ 44.95Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically... more...
Introduction to Human Resource Management, An
Taylor and Francis 2005; US$ 63.95An Introduction to Human Resource Management is ideal for those studying HRM for the first time. This straightforward and accessible text takes the reader through both practical and theoretical aspects of the subject and is designed to be used concurrently with semester based teaching, The range and nature of HR work is illustrated by a combination... more...
Must-Win Battles
Pearson Education 2006; US$ 34.99Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the... more...
Team Building
Wiley 2007; US$ 45.00This book is filled with the concepts, ideas, and practical suggestions that are needed for any manager to have at hand if he or she is a member or creator of a committee, team, task-force, or any other activity involving collaboration among several people. The ideas are proven by several decades of experience and well-supported in the text with numerous... more...
The Halo Effect
Free Press 2007; US$ 16.00Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic... more...









