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Penguin Group US 2012; US$ 11.99?Whether I?m pitching a potential client or creating a blockbuster ad campaign, I?m always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right.? ?Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang! ... more...
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