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- Penguin Group US 2012; US$ 19.99
If you accidentally try to order the same song twice from iTunes, you?ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There?s a clear business reason: the leaders of iTunes realize there?s no better way to make you trust them than to be totally honest when you least expect... more...
- Little, Brown Book Group 2011; Not Available
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube,... more...
- Little, Brown Book Group 2009; Not Available
When the world?s two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors of Europe, overheated the world?s financial markets and transformed the steel industry. Billions of dollars were at stake. At the heart of the battle were... more...
- Little, Brown Book Group 2011; Not Available
The good news is that people today expect to live longer, healthier lives. The bad news is that many of us will not have enough money to retire comfortably. The solution to this problem is wise investment of the wealth we accumulate during our working lives, but the unfortunate truth is that when it comes to investment, many of us don?t know where... more...
- Ebury Publishing 2011; US$ 12.00
'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson Can we bring more meaning to our lives and help change the world at the same time? In Screw Business as Usual , Richard Branson at his brilliant and motivating best, shares... more...
- Penguin Books Ltd 2009; Not Available
How should we create wealth in societies, and why is it necessary to do so? What improves the lives of the largest number of people? And how do we, living in a globalised world caught in an age of financial and ecological turbulence, respond to the differing needs of individuals and institutions? Stephen Green, Chairman of HSBC, reflects on how the... more...
- Springer Fachmedien 2011; US$ 109.99
Emissions trading challenges the management of companies in an entirely new manner: Not only does it, like other market-based environmental policy instruments, allow for a bigger flexibility in management decisions concerning emission issues. More importantly, it shifts the mode of governance of environmental policy from hierarchy to market. But how... more...
- Penguin Group US 2011; US$ 18.99
RICHARD BRANSON , one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As he writes: "It's a vibrant and definite sea change from the way business was always done, when financial... more...
- Edward Elgar Publishing 2011; US$ 40.00
Arising from a disenchantment with mainstream economics - a dissatisfaction that is widespread today - A Short History of Economics and Ethics sketches the emergence and decline of the ethical tradition of economics and the crisis of modern economics. In doing so, James Alvey focuses on four of the leading ancient Greek thinkers: Socrates, Xenophon,... more...
- Wiley 2012; US$ 27.95
A compelling argument for why stewardship of wealth and service to others should be our highest financial priority Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardship—which he has come to define as "serving others"—as a core principle for the financial services... more...