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American Icon
Crown Publishing Group 2012; US$ 16.00THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...
Write Persuasive Copy
Hodder & Stoughton 2011; US$ 9.05The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...
Business Writing
St. Martin's Press 2011; US$ 17.99A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars,... more...
How to Say It: Business to Business Selling
Penguin Group US 2011; US$ 14.99There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general... more...
Write Persuasive Copy
Hodder & Stoughton 2011; Not AvailableThe books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential. more...
Argumentieren - Best of Edition
Haufe Lexware Verlag 2011; US$ 4.84Hauptbeschreibung Gutes Argumentieren kann man lernen: Dieser kompakte Ratgeber zeigt Ihnen, wie Sie Ihre Geprächspartner durch logische Kompetenz überzeugen, Gegenargumente entkräften und Scheinargumente entlarven. Behalten Sie durch elegante Beweisführung die Oberhand! Wer schlüssig argumentieren möchte, benötigt stichhaltige Argumente und das... more...
Copywriting
Hodder & Stoughton 2011; Not AvailableOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales more...
Copywriting
Hodder & Stoughton 2011; US$ 10.86Open this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales more...
Profits and Losses
Marion Street Press, LLC 2012; US$ 34.95Recognizing the historical importance of business news in journalism, this work asserts that current social attitudes were set in place by 20th-century reporting on finance, business trends, markets, unemployment, governmental economic policy, corporate malfeasance, and the consumer. A comprehensive look at the history of American business news reporting?from... more...
Business Letter Handbook
F+W Media 2010; US$ 10.95The Business Letter Handbook contains hundreds of ready-to-use model business letters that you can adopt for you own business correspondence! These clear, easy-to-follow sample letters cover the most important types of business correspondence: proposals and requests for bids or information; claims, complaints, and policy statements; sales and solicitation... more...









