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- Palgrave Macmillan 2013; US$ 40.00
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...
- Business Expert Press 2013; US$ 19.95
Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered... more...
- Kogan Page 2013; US$ 24.99
Practical Statistics is a clear and concise introduction and reference guide for those studying business and management at postgraduate level, MBA students and professionals. It gives the reader a solid understanding of statistics without being too simple or mind-numbingly complex. It turns statistics, often perceived as being difficult and pointless,... more...
- Palgrave Macmillan 2013; US$ 100.00
The book summarises the critique of these approaches, suggests a comprehensive alternative framework, and shows how the alternative works in reality through a case study of the largest of the new democracies, Indonesia. more...
- Palgrave Macmillan 2013; US$ 40.00
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. more...
- Ashgate Publishing Ltd 2013; US$ 44.95
What drives or delivers engaged people? Employers need to focus on creating the right conditions. Employers can't impose engagement: people need to choose to engage themselves. In The Velvet Revolution at Work, the follow-up to his best-selling The CEO: Chief Engagement Officer, John Smythe explains that the essential ingredient of the right conditions... more...
- Palgrave Macmillan 2013; US$ 32.00
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process. more...
- Pearson Education Limited 2013; US$ 15.04
In a busy world of noise, how do you get your message across? Everyone knows how vital good communication is in any business. But what?s the point if no-one?s listening to you? How to Speak so People Listen shows you how to make sure that what you?re saying is being listened to and making a difference. Using proven techniques from the... more...