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- Penguin Group US 2010; US$ 25.95
Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back... more...
- Crown Publishing Group 2011; US$ 27.00
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world?s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications?not just for people in business but... more...
- Palgrave Macmillan 2009; US$ 21.99
From how the current crisis happened to the role of banks to how money works, this book addresses complex ideas in an easy to understand Q&A format with lively prose. With examples throughout from personal finance issues such as how to negotiate the best price for a car, and should you buy a warranty for a new computer, to big picture questions that... more...
- Random House Group Ltd 2010; US$ 12.00
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not... more...
- Taylor and Francis 2013; US$ 62.95
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select... more...
- Taylor and Francis 2012; US$ 110.00
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or... more...
- Little, Brown Book Group 2011; Not Available
There is a new rule in business: don?t aim for the middle market - unless you?re cheaper than cheap, you?re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn?t enough; General Motors crashed as motorists failed to distinguish between cars in their range.... more...
- Simon & Schuster 2001; Not Available
GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences.... more...
- Free Press 2012; Not Available
Financial meltdown, a deep recession, and political polarization?combined with strong growth outside the United States?have led to a global bubble of pessimism surrounding America?s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time... more...