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Secrets of the Moneylab
Penguin Group US 2010; US$ 25.95Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back... more...
Demand
Crown Publishing Group 2011; US$ 27.00In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world?s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications?not just for people in business but... more...
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The Long Tail
Random House Group Ltd 2010; US$ 12.00What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not... more...
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