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Customer Centered Selling
Free Press 1999; US$ 16.00Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...
The Customer Marketing Method
Free Press 2002; US$ 27.00Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a companyıs most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written... more...
Marketing to Women
Dearborn Trade Publishing 2002; US$ 23.00According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals,... more...
50-Plus Market
Kogan Page 2005; US$ 39.95In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...
Think Like Your Customer
McGraw-Hill 2004; US$ 16.95How to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things... more...
Buying Trances
Wiley 2007; US$ 24.95Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your... more...
Branding Only Works on Cattle
Grand Central Publishing 2008; US$ 12.99Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly"... more...
1001 Great Gambling Tips
High Stakes Publishing 2009; US$ 14.99Graham Sharpe has recruited some of the great and good of the gambling world to divulge their favourite betting suggestions, hints, tips, and strategies. Professional punter Dave Nevison reveals many tricks of his trade; Derek McGovern, self-styled betting guru of the Daily Mirror, speaks out in his usual flamboyant style; Jeremy Chapman,... more...
BUY ME! 18 New Ways to Get Customers to Choose Your Product and Ignore the Rest
McGraw-Hill Education 2009; US$ 24.95New ways to make your products the ones customers buy Customers are more discerning than ever about which products they buy, which places intense pressure on companies to ensure their merchandise is chosen over the competition?s. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close... more...
What's Mine Is Yours
HarperCollins 2010; US$ 21.99?Amidst a thousand tirades against the excesses and waste of consumer society, What?s Mine Is Yours offers us something genuinely new and invigorating: a way out.? ?Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What?s Mine is Yours articulates for the first time the roots of "collaborative... more...
