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- Palgrave Macmillan 2013; US$ 115.00
An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked.... more...
- Penguin Group US 2013; US$ 11.99
The difference between helping and selling is just two letters If you?re wondering how to make your products seem more exciting online, you?re asking the wrong question. You?re not competing for attention only against other similar products. You?re competing against your customers? friends and family and viral videos and cute puppies. To win... more...
- Wiley 2013; US$ 69.95
Over-consumption is one of the key issues of our time, especially in the Western world. Over the past decade, in the face of historically unprecedented levels of consumer spending in the West - and the more recent impact of recession - a vigorous politics of anti-consumerism has emerged in a range of wealthy nations. This timely and original new book... more...
- Atria Books 2007; US$ 24.00
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How... more...
- HarperCollins 2009; US$ 11.99
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...
- McGraw-Hill 2006; US$ 29.95
Reinvent the Sales Process in Your Own Organization “Today’s sales professionals have to find a way to contribute to their customers’ ability to satisfy their own customers and achieve their critical business goals.” --Dale Hayes, Vice President of Sales, UPS. “The old world of buying them a scotch and having a great dinner... more...
- Crown Publishing Group 2008; US$ 15.00
How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...
- McGraw-Hill Education 2009; US$ 29.95
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you?ve produced it, you have to answer the next big question: How do I sell this unique offering to customers... more...
- McClelland & Stewart 2011; US$ 17.95
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...