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Most popular at the top
- HarperCollins 2010; Not Available
Why We No Longer Care About What Comes Between Brooke And Her Calvins And Other Insights Into Marketing In The 1990s And Beyond For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and... more...
- Taylor and Francis 2013; US$ 135.00
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...
- HarperCollins Publishers 2011; Not Available
Scaldingly honest, impeccably researched and movingly written, ?MAXED OUT? is, as ?FAST FOOD NATION? was to the food industry, the book the captains of the debt industry wish you would never read. more...
- HarperCollins 2009; Not Available
Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...
- HarperCollins 2009; Not Available
Would You Like to Become More Commanding, Convincing, And Charismatic? In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians?how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen... more...
- Taylor and Francis 2013; US$ 24.95
Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to... more...
- PublicAffairs 2014;
The Economist: Marketing for Growth is a guide to how marketing can and should become a business?s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than... more...
- Hyperion 2010; US$ 11.99
In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that... more...
- Taylor and Francis 2013; US$ 44.95
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...
- Palgrave Macmillan 2013; US$ 40.00
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...