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Why CRM Doesn't Work
Wiley 2010; US$ 29.95CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work ,... more...
The Wisdom of Crowds
Knopf Doubleday Publishing Group 2005; US$ 15.95In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant?better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose,... more...
BrandChild
Kogan Page 2004; US$ 24.95Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. more...
The Power of the Purse
Pearson Education 2005; US$ 34.99Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies,... more...
The Real Toy Story
Free Press 2007; US$ 26.00The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys;... more...
What's Keeping Your Customers Up at Night?
McGraw-Hill 2003; US$ 14.95A groundbreaking approach to selling to your customer's ''pain''. PR guru Steve Cody and sales consultant Richard Harte team up to bring readers a revolutionary methodology for discovering what customers really need and using that knowledge to build stronger, more profitable relationships with them. The evolutionary next step in the ''trusted adviser''... more...
Motivational Marketing
Wiley 2007; US$ 24.95Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology... more...
Anatomy of a Trend
McGraw-Hill 2007; US$ 21.95Why do millions of people end up wearing the same style of clothing?. What makes people change their tastes in food, music, and cars?. It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends... more...
Buying In
Random House Publishing Group 2008; US$ 16.00Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...
Sway
Crown Publishing Group 2008; US$ 14.00A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone ?important?? Why are we more likely to fall in love... more...









