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Shopping for Identity
Knopf Doubleday Publishing Group 2007; US$ 11.16In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and... more...
Rengen
Adams Media 2007; US$ 19.95Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance generation" - an emerging section of the American... more...
But Wait ... There's More!
HarperCollins 2009; US$ 19.99Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one?and you're not alone. Last year, one out of every three Americans picked up the phone... more...
The New Old
ECW Press 2008; US$ 13.95Focusing on the Baby Boomer generation, this argument explores how this group is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the ?Boomers? are influencing everything from education and employment to housing,... more...
Advertising and the Mind of the Consumer
Allen & Unwin 2009; US$ 36.31Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition. more...
So What?
Pearson Education 2009; US$ 14.99Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world?s leading sales consultants. It?s tough, but true?the... more...
Inside the Mind of the Shopper
Pearson Education 2009; US$ 36.99This is the eBook version of the printed book. What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead... more...
Everyday Economics
Palgrave Macmillan 2009; US$ 9.99From how the current crisis happened to the role of banks to how money works, this book addresses complex ideas in an easy to understand Q&A format with lively prose. With examples throughout from personal finance issues such as how to negotiate the best price for a car, and should you buy a warranty for a new computer, to big picture questions... more...
In CHEAP We Trust
Little, Brown and Company 2009; US$ 11.99Cheap. Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals-to keep them from burning out. But as an adult, when... more...
Sales Promotion
Kogan Page 2010; US$ 49.95Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase... more...
